Roughly 37 million vehicles from almost every auto maker are being recalled to replace faulty Takata airbag inflators. This is the largest recall in automotive history, involving 19 automakers including Ford Motor Company. Takata has determined that propellent degradation can occur overtime and rupture the airbag inflator. The geographical location of the vehicle makes a difference as temperature and humidity accelerate the rate of degradation. If deployed, a ruptured inflator can explode and shoot shrapnel outwards towards the vehicle occupants and result in injury and even death.
Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. The company was founded by Henry Ford and incorporated on June 16, 1903. However, he built his first experimental car in a workshop behind his home in Detroit in 1896, and in 1908, the Model T was introduced. So great was the demand for the Model T that in 1911, Ford developed mass production assembly lines of the vehicle, revolutionizing the car manufacturing industry.
Ford’s Commitment to the Recall Process
Ford Motor Company has long been known for its commitment to building high quality, dependable products and satisfied customers. Their participation in this Safety Recall demonstrates their commitment to vehicle safety and customer satisfaction. As part of their overall master plan they have set a goal to “achieve 100 percent accounting for Ford vehicles in the highest priority groups under the airbag recalls by June 30, 2020.”
To help achieve this goal, Ford is being creative using a wide variety of ways to reach and inform their customers of the airbag recalls, including:
- Multiple and graphically driven direct-mail campaigns, including first-class mail, multicolored postcards, FedEx envelopes and notifications, registered mail, oversized envelopes and sticky reminder cards
- Digital advertising avenues
- Personal phone calls and robocalls
- Text messages
- Email and awareness campaigns via both traditional and social media
- Local dealer outreach efforts
- Searching used-car advertisements to identify unrepaired vehicles
In addition, Ford is working with state agencies, insurance companies and other partners to find and repair vehicles. Further, other activities are being implemented to help make the replacement process as easy and convenient as possible for the customer, including a “Do Not Drive” campaign where dealers will tow vehicles to the dealership, make the repair/replacement, and return the vehicle to the customer free of charge.
Which Ford Vehicles are Being Recalled for Airbag Replacement?
Ford Vehicles Being Recalled for Driver Side Inflators
2005-2014 Ford Mustang
2005-2006 Ford GT
2004-2006 Ford Ranger built in North America
- Important: The 2004 to 2006 Ford Ranger, 2005 to 2014 Ford Mustang, and the 2005 to 2006 Ford GT are at significantly higher risk of airbag explosion and should be repaired immediately
Ford Vehicles Being Recalled for Passenger Side Inflators
2005-2011 Ford Mustang
2005-2006 Ford GT
2004-2011 Ford Ranger built in North America
2006-2011 Ford Fusion
2007-2010 Ford Edge
2006 Lincoln Zephyr
2007-2011 Lincoln MKZ
2007-2010 Lincoln MKX
2006-2011 Mercury Milan
How to Learn if Your Vehicle is on the Recall List
To assist vehicle owners, Ford has established a website that walks you through the process to determine if your vehicle is subject to the Safety Recall. Specific information you will need for the process is your vehicle’s VIN. That website is: https://owner.ford.com/tools/account/maintenance/recalls.html
The Importance of the Safety Recall
The Department of Transportation and the Insurance Institute for Highway Safety report that over the last two plus decades, deployed airbags have saved an estimated 27,000 lives. What makes this recall even more critical is that the defective airbags can explode on impact, injuring or killing the vehicle occupants, and not just provide ineffective crash protection.
As a consumer, now is the time to act to determine if your vehicle may be affected by this recall and access the free return and repair/replace policies currently in effect. It may mean the difference between safety or death in the event of involvement in a vehicle accident.